Darrin Levine, Founder & CEO
E-commerce has undoubtedly been a positive game-changer for retailers. However, there are times when brands go through plateaus and declines that will force them to rethink on newer ways to stay afloat in the online world. During such situations, brands typically approach a reseller that carries out business operations in a completely different manner. However, resellers have the potential to easily damage a brand’s reputation, because of which many large brands are shifting towards selling their products directly to their consumers without having retail intermediaries. To effectively sell products, improve customer experience, and achieve marketing success, brands today require a unified platform that offers a robust Infrastructure with automation and reporting to streamline management on the e-commerce world.
A Minnesota-based company, named ASDAL, is on a mission to revolutionize the online retail space through its one-shop-stop disruptive management suite—GRIT, which allows all the retail brands to seamlessly conduct business on the Amazon Marketplace. “With the use of our software, we are focused on bridging the gap between traditional retail management and marketplace retail management” says Levine. The company gives retailers a competitive edge by allowing them to push themselves hard to study the marketplace and build the right metrics to solve retail management challenges on Amazon and Walmart.
ASDAL’s GRIT provides operational teams with the necessary infrastructure and analytics, helping them to understand KPIs, streamline management, and receive a quicker ROI. GRIT allows retail teams to quickly abate all their tedious workflows and track their day-to-day operations efficiently. The software will automatically alert the team on their daily, weekly, or monthly tasks. There are four central dashboards within GRIT—GLIDE, REVENUE, INSIGHT, and TENACITY, that offers automation and simplify teams weekly and monthly task.
With the use of our software, we are focused on bridging the gap between traditional retail management and marketplace retail management
Each dashboard covers different departments within a team such as inventory tracking, accounting, sales tracking, monthly reporting across the marketplace, demand planning, loss or damage reports, advertisements, customer service, logistics, etc.
Through Glide dashboard, managers can arrange data in a visual format that allows them to quickly visualize and manage every operation efficiently while viewing the most critical task that needs attention. Furthermore, based on the customized automation setting, managers can receive the team’s weekly task reminders and quality checks. GRIT’s Revenue dashboard automates sales tracking, streamlines accounting, and enables users to view KPIs essential to the brand’s sales performance on Amazon. While Insight dashboard helps in research, analytics, reporting, as well as provides helpful tools for building and maintaining sales and listings. And Tenacity dashboard helps with automating a lot of repeatable and long term workflows. The primary purpose of the Insight dashboard is to allow the manager to quickly understand and view their KPIs without having to search all over and that of Tenacity dashboard is to let the manager and team members to be more patient yet still collaborative.
Furthermore, the company has been making great strides in the retail tech space by revamping the online retail process of several organizations. One of the many success stories scripted by the company is that of a well-known licensed fitness accessory company. Although they were doing great on Amazon and Walmart, they were losing millions of dollars to resellers and distributors. When ASDAL stepped in, the company was able to limit pricing strategy, figured a way to break down their inventory to plan for future demands, maintained their advertising, optimized listings and solved their accounting issues. Through ASDAL’s software GRIT, the fitness company made over half a million dollars in just one year.
“With retail marketplace evolving every year, innovations have always been at the forefront for us, and we are continually trying to develop new and improved tools to meet all the requirements of our clients,” says Levine. Moving ahead, Levine aims to acquire a lot of brands on the platform and geographically expand to the UK, Australia, and the Middle East, especially the UAE in the next 12 to 24 months.